THE TRACC WAY
Experience has taught us that successful digital marketing campaigns have the same four elements. This is what we preach to our clients, because we know it works, and we help them with any or all of those parts:
- We help you understand your audience
- We make great content to engage them
- We get it watched by them
- And we measure the results
THE FOUR PARTS TO A SUCCESSFUL CONTENT MARKETING CAMPAIGN
INSIGHT: matching client goal with audience need
CREATE: from written to video content
DISTRIBUTE: reaching the right audience
MEASURE: demonstrating campaign effectiveness
We start with matching your objectives with your audience’s needs. We use our technical nosiness to identify where your digital audience lives, what they’re interested in and who your content is competing with. We spot the content gaps and exploit the opportunity.
"…enquiries increased by 20%. That’s a significant jump because those leads are worth a lot of money to us. Value for money…it’s unprecedented"
Andreas Voniatis, Founder Alchemy Viral
Brilliant ideas are at the heart of our creative approach, it’s what keeps us up at night, as well as high octane caffeine. We make our clients stories sizzle, because we’ve done our homework on their audience. We put the Yin in our clients’ Yang.
Brands we work with
What’s the point of talking if no-one’s listening? We supercharge content by getting it in front of the right audience through using the right distribution platforms. Pretty content, with no place to go isn’t a pretty result.
If you can’t measure it, why do it? That’s our mantra. Using intelligent techniques and tracking tools we illuminate the performance of your content’s success and make it work harder. We measure, translate and inform.