To produce a film to: - visually illustrate what visitors can expect - showcase the location and hotel in its best light - replicate the 12 Apostles hotel experience through film
The approach was to create a sensory experience. One of the tools employed to achieve this was the absence of interviews or narration to avoid distracting the mind with words. Additionally, drones were used to capture the impressive surrounding area and use it as a feature of the film.
The final film was primarily used as a marketing tool. It conveyed the 12 Apostles hotel experience in under 2 minutes.