To produce a film to: - articulate the department's role within ebay - showcase its culture - convey the personalities of key team members - and illustrate what potential employees could expect
The film would not necessarily be strongly visual, given that we were dealing with an IT development department. The focus was therefore to convey their work environment in its best light (but in an honest way) while capturing the tone of the workplace and its role within the firm.
The final product had a variety of uses. The primary use was to attract employees and its secondary use was as an internal communications tool to show the role of this department within Ebay.