the tracc way
We start with your objectives and match them with your audience’s thirst for information, guidance and expert help. Which forms the basis for creative content. We find our where your target audience lives online and then serve them with your freshly created content and measure their response to your videos to help inform your commercial strategy.
THE FOUR PARTS TO A SUCCESSFUL CONTENT MARKETING CAMPAIGN
insight: MATCHING CLIENT GOAL WITH AUDIENCE NEED
create: FROM WRITTEN TO VIDEO CONTENT
distribute: REACHING THE RIGHT AUDIENCE
measure: demonstrating campaign EFFECTIVENESS
Mind the gap. We love gaps, we study your audience and find out what they’re interested in. Then we map out what the competition are doing and focus on the content gaps. Using your objectives we craft potential themes and validate them with opinion formers in your space. This helps shape the content.
We take care and time to find out what audiences are interested in, we then shape messages and stories, which rock them into action. It’s an inspired, informed process, sometimes it’s a lightbulb moment, other times it’s a labour of love. We create and execute ideas, which captivate and excite.
If content is king, distribution is queen and she wears the trousers. After spending time, money and energy into making your content, you need it to be discovered by those you want to influence. You tell us what you want to achieve then we activate a plan across owned, earned and paid media to surface your video.
Can’t measure it? Don’t do it. To help our clients gain greater share of voice, influence decisions or acquire new customers we use Google approved tools and techniques to measure how your content is performing. It may involve increasing traffic, obtaining data, getting leads, likes and downloads. Whatever the goal we Measure.