Alchemy Viral Case Study
Alchemy Viral is a digital marketing agency, who needed some rich content to expand their visibility across their target audiences. They were looking to convey their expertise, services and point of difference. Not an easy job in a crowded and over populated sector. Key goals for the campaign included; increased brand awareness and engagement, with the acid test of generating new business leads.
Our team investigated Alchemy Viral’s audience to find out what the competition were doing, where the content gaps were and what they were looking for. A tricky job given the busy landscape, so using our we narrowed down the messages and focused on SEO innovation rather than services and put them through the phase.
We created a short vignette featuring Alchemy Viral’s talent and thought leadership, focusing on their experience, perspective and guidance. A stripped back approach to the video’s creative style narrowed the viewer’s attention on the Alchemy Viral’s consultative wisdom, unfussy in style, direct and engaging.
Our distribution planners identified a number of routes to market and together with the Alchemy Viral team we settled on programmatic video advertising across desktop, mobile and tablet devices to reach target audiences at a scalable level.
No need to sugarcoat the outcome, we’ll let the numbers do the talking:
•17,652 views of client film within a 4 week period
•1,993 new visitors to the client’s site
•Coverage on influential business and marketing sites reaching agencies that outsource their SEO and Online PR services & business directors looking to develop their company profile online
•Massive 20% uplift in sales enquiries