To produce a film to showcase: - RSMs role in sponsoring the European Business Awards (EBA) - the role of the EBA
The film was largely based around the EBA ceremony as it was an opportunity to capture the heightened emotions of the competition. Interviews were dovetailed with slides to convey the positive impact of the awards and RSMs role within that.
The final film captures the positive impact of the awards. It was used by the EBA to entice entrants for the next competition and by RSM to generate positive PR and attract more customers.